Author - Simon Harkin

Retail Distribution Ireland
13 Jan

5 Reasons Brands Need Experienced Distributors

Many enterprising Irish brands wonder how they can get from local acclaim at farmers’ markets or specialty shops to national distribution in multiple stores. The thought can seem overwhelming; like trying to eat an elephant. Many layers of elements between manufacture and in-store presence There’s so much to consider, not least of which is gaining access to shops with outlets throughout the country- or ‘multiples’. Unsurprisingly, regardless of how great your product is and how much charisma you may radiate, you won’t [...]

By Retail Distribution
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Retail Distribution in Ireland
01 Dec

Building and Executing your Retail Strategy in Ireland

Building and Executing your Retail Strategy in Ireland TBS partner with manufacturers whose products require innovative thinking, and with retailers who want to make informed decisions on stocking, displaying, pricing and driving sales of specialty products. Working with TBS results in a win-win situation for manufacturer and retailer, with adept strategizing and a tailored approach for every territory and audience. Dynamic and driven, the charismatic TBS team have the advantage of the vast network and support systems provided by the Allegro Group, [...]

By Retail Distribution
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Product Marketing
01 Dec

Building a Strong Customer Base in Ireland

Building a Strong Customer Base in Ireland Understanding of the Irish retail landscape is key to determining where you want your product to be in order to attract customers; drive sales; increase brand awareness and build brand loyalty. In order to first win and then grow business within the Irish retail sector, you’ll need to know who the players are. Concentration of Largest Irish Retailers The large stores with a number of locations are multiples (for example; Dunnes Stores; Musgraves Supervalu/Centra; Tesco Ireland). You [...]

By FMCG Marketing
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29 Nov

Direct Store Delivery (DSD) in Ireland

Would Direct Store Delivery suit you? In addition to large warehousing capacity, TBS also offers Direct Store Delivery, or DSD. This type of distribution strategy offers a cost-effective alternative to centralised distribution by allowing distributors to bring product direct to the store. Greater Retailer Control With so many product choices in the busy Irish retail sector, DSD allows managers to manage store-specific offerings. Using the DSD model on appropriate products can power sales and make a better shopping experience for the consumer. DSD gives [...]

By FMCG Marketing, Retail Distribution
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In-Store Marketing Ireland
13 Jun

Getting Shelf Space in Ireland

Getting Shelf Space in Ireland It’s a challenge. There’s a colossal amount of research involved in getting a good overview of the market, particularly for niche products, to find out how to win shelf space for your brand. Some information may have been documented and available for general viewing, but newer or niche/specialty products may not have been through enough sales cycles to generate any kind of publically available report yet. If you’re trying to research the market on your own, [...]

By Articles, FMCG Marketing, Retail Distribution
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